Media Minds, Inc.

The most important goal for businesses, educators, and publishers is producing digital content that attracts more users to more content for longer periods of time.

The years following the first iPhone in 2007 provided endless streams of content on demand. That content now dictates our preferences and sources, and habitual behaviors to consume it.

Well-produced content for the specific interests of a "target audience" continues - provided those users also have time to consume it. But that content is also incidentally exposed to many more users and must compete with other overwhelming amounts of information.

Fleeting "micro-moments" of engagement means less time spent on content, earning and shrinking revenues.

Groundbreaking cognitive engagement research proposes radically new strategies for producing content that engages more users, including users with limited time for - and interest in - content they would not typically seek or select.

The goal is to add "SPICE" to content to extend users' attention beyond the clickbait, novel AI-produced visuals and the seconds of social media videos.